Data Collection Procedures And Sample Profile - 1551 Words

3. Methods 3.1. Data collection procedures and sample profile We studied Portuguese firms for which exporting is a necessity because of the country’s small domestic market (OECD, 2014). According to AICEP Portugal (September, 2015), the principal destination for export goods is the EU28 (mainly Spain, France, Germany, UK), followed by NAFTA and PALOP. Portuguese firms provide an interesting case for our study because internationalization cannot be based solely on cost advantages but also requires a solid product base derived from innovation. A common measure of internationalization is the proportion of foreign sales over total sales (FSTS) for a particular firm (Pla-Barber and Alegre, 2007). We used a random sample of 950 exporting firms from the financial database SABI, the Iberian Balance Sheet Analysis System, provided by Informa DB (www.informadb.pt) and data from the Portuguese governmental agency database (AICEP). Data collection involved senior executives, whom we contacted by phone and by email. We explained the purpose of the study and assured confidentiality. A questionnaire was distributed online with two follow-up phone reminders approximately three weeks after the initial mailing. We received 130 usable questionnaires, a response rate of 14%, which is acceptable for mail surveys studying international operations (Harzing, 1999). After data purification, and to ensure that only those firms with FSTS of at least 5% were included in our sample, a total of 120Show MoreRelatedMarketing Information System1318 Words   |  6 PagesWhat is a marketing information system (MIS)? †¢ Marketing information system (MIS) is a set of procedures and methods for the regular, planned collection, analysis and presentation of information for use in marketing decisions’ †¢ Consists of people, equipment, and procedures to gather, sort, analyze, evaluate and distribute needed, timely, and accurate information to marketing decision makers. †¢ Function: Assess, Develop and Distribute Information. Marketing Information System Read MoreDna Testing And The Second Amendment1276 Words   |  6 PagesDNA testing was first used in criminal prosecutions in 1985 and is now admissible in all states. (Hails, 184) Scientific and legal communities seem to universally accept the use of DNA as â€Å"good† evidence. 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